Geofencing marketing companies charge a lot of money for this service, while Facebook offers it at no additional cost.įurthermore, geo-targeting can arguably be a great way to reach a broad yet relevant target audience by selecting a few locations in bulk within a single ad set. Moreover, geo-targeting with Facebook is a cost-effective way to increase your business’ target market. However, there is another geo-targeting method, which is excluding specific areas while targeting all the rest. It means you decide which area you want to include in your targeting strategy while excluding the rest. As people might confuse geofencing with geo-targeting, I'd like to clarify the difference between the two: geofencing is one method of geo-targeting. Specifically, geofencing is a great way to bring these new customers in as it creates a perimeter around a certain area. In this case, you can target people based on their geographical behavior and bring them to your store. Geo-targeting can be extremely useful if you have a brick-and-mortar store, for example. Moreover, it also allows you to target users by DMA, which stands for “designated market area”. Simply put, geo-targeting allows you to target specific audiences based on their country, city, or zip code in the most effective way.
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